PayU Bets Big on Generative AI Integration to Enhance Customer Experience, Merchant Support, and Workforce Productivity
Mar 27, 2025
Mumbai (Maharashtra) [India], March 27: PayU, one of India's leading digital financial services providers, has announced its strategic focus on the adoption of Generative AI (Gen AI) to transform its customer and employee experiences in the year 2025. As per industry reports, India is on the brink of a GenAI revolution that would accelerate digital innovation, which could contribute up to $1.5 trillion to the nation's GDP by 2030. Embracing this transformative wave, PayU is committed to promoting responsible use of GenAI-powered solutions that uphold the highest standard of regulatory compliance and security while delivering a seamless experience to end customers.
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