World

Paris 2024 set for record Paralympic coverage

Aug 30, 2024

Paris [France], August 30: Paris 2024 will be the first Paralympics in history where the world's eight billion people have the opportunity to watch the Games, according to the International Paralympic Committee (IPC), with record audiences expected to enjoy the event.
Over the next 12 days, a record of more than 225 Media Rights Holder broadcasters, web streamers, digital, social and audio platforms will cover the Paris 2024 Paralympic Games. Many will offer more coverage than ever before, taking full advantage of more than 1,450 hours of live coverage that will be produced by the Olympic Broadcasting Services (OBS).
For the first time in Games history, there will be live coverage from all 22 sports. This is an increase on the 19 sports shown during Tokyo 2020 and means live coverage for the first time for Para badminton, Para powerlifting and shooting Para sport.
As part of the IPC's aim to deliver the broadest global coverage possible and engage a younger audience in Paralympic sport, truly innovative partnerships have been created with YouTube and TikTok to ensure widespread live and short-form content coverage.
As a result, the IPC expects Paris 2024 to surpass the cumulative audience of 4.1 billion people that tuned in for the Tokyo 2020 and Rio 2016 Paralympic Games.
John Lisko, Managing Director of IPC Global Media Rights, said: "We fully expect Paris 2024 will shatter every Paralympic Games broadcasting record there is - record number of rights holders, more hours of live coverage than ever before, and all 22 sports live for the first time in history.
"Our ambition for Paris 2024 has been for every person on this planet to have the opportunity to watch the Paralympic Games. The combination of a record number of rights holders, plus the welcome addition of YouTube and TikTok covering the event, ensures this ambition will become a reality whether that be through traditional TV, streaming, social platforms, digital content or radio.
"The driving force behind the increased coverage of and interest in the Paralympic Games is the quality of the sport and the performances of the athletes. Paralympic sport has never been better, more attractive or more competitive and we are confident that Paris 2024 will set new benchmarks for the quality of Para sport."
The Games will feature 4,400 athletes who will compete in 549 medal events across 22 sports between 28th August and 8th September.
Source: Emirates News Agency

More news

AlphaNeon Group and Urja-Adani Join Hands for Strategic Expansion in India's Financial Trade Sector

New Delhi [India], December 28: With a vision to leverage opportunities through a robust seven-year strategic plan, AlphaNeon Group and Urja-Adani are collaborating to make significant strides in the financial trade domain. The partnership is planning to set to restructure and expand the operations of Nedumparambil Group (NCS), a Kerala-based financial institution. The collaboration aims to implement long-term strategies to enhance and reorganize the business.

Dec 28, 2024